Nov 2025
Experiment
Overview
With OpenAI’s chat commerce launch approaching, I explored potential pain points and designed a simple way to ease shopping uncertainty with AI.
Goals
🛍️
🙂
⏱️
Problem
01
Fragmented Product Evaluation
In chat, product pages don’t offer the same depth or flexibility as traditional PDPs, making it harder for users to assess products.
02
Product Visualization
Seeing products outside of a sellers curated product page could lead to buyer uncertainty.
03
Constrained Exploration
The chat interface limits how many product insights or tools can surface at once, slowing exploration and decision-making.
Solution
Prompt chips
Prompt chips at the product stage could help ease buyer friction by giving users quick ways to explore visuals or specs through pre-prompted AI.
Try it on
More info
See it in action
Prompt chips in action
Try it on
Prompt chip on the product page
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AR Visualization
AI uses built-in AR to show clothing on the body.
Process
Quick wireframe
Details
I used an AI generated color palette to bring the experience to life and populated the details with a product from the Patagonia website.
Design
© 2026 Jaime Carrasco. All rights reserved.
Made by @jaimcarrasco
